Head of Marketing

Head of Marketing

Leading Australian Online Retail Business | Apparel, Jewellery & Home

We are partnering with a leading Australian digital-first retail business to appoint a Head of Marketing. This is a senior, hands-on role for a commercially minded marketing leader who thrives in fast-paced, evolving environments and enjoys rolling up their sleeves.

Predominantly online, the business operates across apparel, jewellery, and home, with a strong female customer base (95–98%). The Head of Marketing and will play a critical role in driving the next phase of growth and transformation. This position reports directly to the CCO and sits within the broader marketing pillar. You will oversee three core marketing pillars: CRM, E-commerce, Campaigns

Key Responsibilities

• Hands-on marketing leader, balancing execution with strategic oversight.
• Own and drive eCommerce performance, including conversion, customer journey, UX/UI, and optimisation.
• Lead and elevate the CRM function, ensuring strong lifecycle marketing, retention, and engagement.
• Oversee campaign planning and execution across key trading moments.
• Drive new customer acquisition with a strong understanding of female consumer behaviour.
• Manage and optimise content across digital platforms including Instagram, TikTok, YouTube, and Facebook, tailoring messaging by platform and audience.
• Work closely with the CCO and creative teams to align brand, content, and performance.
• Pull together multiple workstreams and lead the team through a period of change.
• Build team confidence, cohesion, and stability with empathy and clear communication.
• Confidently challenge ideas and contribute a strong commercial point of view.
• Remain calm and solutions-focused in a high-pressure, always-on retail environment.

About You

• You have vast experience in digital and CRM with a strong background in online retail marketing. You are execution-focused commercially sharp, and comfortable being very hands-on.
• Comfortable driving change within a business undergoing restructure.
• Empathetic, emotionally intelligent people leader.
• Calm, resilient, and solutions-focused under pressure.
• Deep understanding of women as a customer base and what drives acquisition and loyalty.
• Sydney-based, ideally Northern Beaches or north of the bridge.