Senior Digital Marketing Manager

Senior Digital Marketing Manager

Sydney-Based Women’s Fashion & Lifestyle Brands

Our client is an established, Sydney-based multi-brand wholesaler specialising in women’s fashion and lifestyle products. With over 20 years of success, the business is known for delivering high-quality, accessible fashion for the modern woman across clothing, accessories, footwear, and homewares.

As the business continues to evolve and grow its digital footprint, they are seeking an experienced Senior Digital Marketing Manager to lead and drive digital performance across multiple brands and eCommerce platforms.

This is a hands-on, commercially focused role that sits at the centre of the business, working closely with founders, eCommerce, creative, agencies, and external partners.

The Role

As Senior Digital Marketing Manager, you will own and execute the digital marketing strategy across four eCommerce sites, with responsibility for performance, growth, and day-to-day trading. You’ll combine strategic thinking with strong execution, ensuring digital channels are optimised to drive traffic, engagement, and sales.

Key Responsibilities

• Develop and execute digital marketing strategies across paid social, email, SEO/SEM, display, and content.
• Act as the central point of coordination between founders, eCommerce, creative teams, agencies, and external partners.
• Oversee four eCommerce websites, working closely with the eCommerce Designer / Developer.
• Manage site merchandising and daily online trading, ensuring optimal performance.
• Own the trade calendar, including product launches, drops, seasonal campaigns, and sale periods.
• Be accountable for sales growth, audience growth, and overall eCommerce performance.
• Manage day-to-day paid social advertising (in-house for select brands, agency-managed for others).
• Brief, onboard, and performance-manage external agencies.
• Lead social, influencer, and content strategy planning, including influencer budgeting.

• Manage and mentor the Digital Marketing Coordinator and eCommerce Designer / Developer.

About You

• Proven experience as a Digital Marketing Manager (or similar) within fashion, retail, or lifestyle.
• Strong hands-on experience across paid social, eCommerce trading, CRM/email, SEO, and analytics.
• Commercially minded with a strong understanding of conversion, customer journey, and online performance.
• Confident working cross-functionally and managing multiple stakeholders.
• Experience managing agencies and external partners.
• Passionate about fashion and lifestyle, with a strong understanding of the modern female customer.
• Highly organised, proactive, and comfortable in a fast-paced environment.

Why Join?

• Join a well-established, growing Australian business with multiple brands.
• Work in a collaborative, creative, and supportive team.
• Play a key role in shaping the digital growth of the business.
• Genuine opportunity for impact, ownership, and career development.

If you’re a digitally savvy marketer with a strong eCommerce mindset and a passion for fashion and lifestyle brands, we’d love to hear from you.

Apply now by sending your CV to nicoleg@tshr.com.au